Industry · Logistics & Distribution
See the delay before the customer has to call about it.
We build the control tower (live shipment visibility, exception handling, and dock coordination) that keeps freight moving and puts your team ahead of the question.
In transit · 4 loads
Tue 12 Jun
Exceptions
Dock windows
Customer asked about MF-4483 → agent explained the delay → dock rebooked, ETA 4:10 PM
A live-network mockup: loads, carriers, and docks, shown for illustration
Network
Response
Where visibility breaks
Six ways a network loses the thread
Blind miles
Once a load leaves the yard, status becomes a guess until someone calls the driver.
Silent delays
A dock running late doesn't surface until the truck is already sitting in the lot.
Appointment drift
Dock windows get double-booked, missed, or never confirmed at all.
Manual status calls
Every where's-my-shipment question ties up a dispatcher who could be solving the next one.
Disconnected systems
TMS, WMS, and EDI feeds don't talk, so nobody has the full picture at once.
Paper proof
Exception documentation and proof of delivery still travel by phone photo and email.
What we build
The software that keeps the network honest
Shipment tracking portals
A customer-facing portal with live status, proactive delay alerts, and self-serve documents.
MF-4483 · ETA 4:10 PM
In transit · Charlotte DC
Exception & dock coordination
Delays get flagged the moment a feed shows one, and dock windows rebook and confirm on their own.
Inventory & B2B ordering
Stock reconciles across warehouses in real time, with ordering tied to what's actually on the shelf.
Carrier & partner integration
TMS, WMS, EDI, and document automation connect your network without a rip-and-replace.
Every connection is built on top of what you already run. TMS, WMS, EDI, and document tools stay in place.
Built for the network
Every link in the chain, purpose-built
Flagship · exception handling
A delay, resolved in the same thread it was reported
A late dock doesn't have to become a phone call. The moment the tower flags a delay, the agent can already answer the customer, rebook the dock window, and confirm it with the carrier, with no dispatcher pulled off the floor.
- Flags delays the moment a dock or carrier feed shows one
- Answers customer ETA questions without a dispatcher call
- Rebooks the dock window and confirms it with the carrier
- Closes the loop with a status update, automatically
How it runs
From a mapped network to a self-running tower
Map the network
We trace how loads, docks, and status calls move today, and where the blind spots sit.
Wire the tower
We connect carrier, TMS, and WMS feeds into one live view of every shipment.
Automate exceptions
Delays get flagged, dock windows rebooked, and customers answered before they call.
Run the whole network
Tracking, ordering, and documentation run day and night across every lane.
We build on top of the systems you already run. No rip-and-replace.
Connects to your stack
It plugs into the network you already run
Freight & carriers
Warehouse & inventory
Docs & communication
What changes
A network that stops getting asked where things are
Fewer status calls
Customers see the answer before dispatch has to pick up the phone.
Delays caught earlier
Exceptions surface the moment a feed shows one, while the truck is still on the road.
Dock windows that hold
Appointments get rebooked and confirmed automatically, with one answer instead of three people guessing.
One picture of the network
Tracking, inventory, and orders read from the same live view.
Watch a delay get caught before it becomes a call
Connect a real lane and we'll run an exception through the tower: the dock rebooked, the carrier confirmed, and the customer answered, in the same view your team would use.
Selected work
Two networks that stopped guessing where freight stood
Questions
What operators ask first
How does the control tower stay current?ASKHIDE
It reads live feeds from your TMS, carrier EDI, and WMS, so shipment status, dock windows, and inventory stay accurate without anyone retyping data.
What happens when a shipment runs late?ASKHIDE
The moment a feed shows a delay, the exception is flagged, the dock window is rebooked, and the customer is answered, often before dispatch even sees it.
Will it work with our existing systems?ASKHIDE
Yes. We connect to the TMS, WMS, carrier, and document tools you already run, so nothing gets replaced.
Can customers see their own shipments?ASKHIDE
Through a branded tracking portal, yes: live status, documents, and delay notices without a call to your team.
Does it help with B2B ordering too?ASKHIDE
It can. Order intake, inventory sync, and partner integration run on the same platform as tracking and dispatch.
Related services
The systems underneath the tower
Explore other industries
The same control-tower thinking (live visibility, exceptions caught early, less manual chasing) carries into the industries below.
Let's talk
Running a large platform, shaping a first MVP, or getting a product ready for a funding round? Tell us where you are. We'll shape the process around it, and stay with you after launch.
