Logistics & Distribution · Freight & Trucking
A load nobody can see is a load somebody has to call about
We build the dispatch matching, live tracking, and ETA agent that keep a long-haul fleet moving: every lane, every load, every trailer type, read the same way by dispatch, the carrier, and the customer waiting at the dock.
ETA question answered on FL-4903: 45 min out, detention cleared, dock notified
Which of your lanes would show up on a board like this one?
Where a lane goes sideways
Five rules dispatch breaks without live data
Every line here is margin leaving quietly, the kind of failure nobody reports. Detention and deadhead never show up as lost loads. They show up as a lane that used to be profitable and isn't anymore, months after the reason stopped being traceable.
R.01
A load's location is a phone call away
Without live GPS and ELD data feeding one board, dispatch and the customer are both guessing where a truck actually is.
R.02
Detention burns hours no one bills for
A truck sitting at a dock past its free time drains driver hours and margin, and a paper log rarely catches it soon enough.
R.03
A breakdown becomes a missed appointment
When a truck goes down mid-lane, finding a covering carrier by phone costs the hours that would have kept the load on time.
R.04
Deadhead miles quietly eat the margin
A truck running empty between loads is the biggest hidden cost in a lane, and it rarely shows up until the settlement.
R.05
Dispatch still runs on a whiteboard and a gut feel
Matching loads to trucks from memory can't flex when a lane changes, a truck breaks, or a driver runs out of hours.
None of these are unusual. They're the five places a lane most often loses time when nobody is watching the board.
Every lane, covered
The same visibility whether it's one lane or forty
Memphis to Columbus
Dallas to Atlanta
Chicago to Louisville
Phoenix to Denver
Seattle to Salt Lake City
Atlanta to Miami
A dispatcher doesn't have to ask which lane is running behind. The board already knows.
What we build
The load board that dispatch actually works from
Load matching & dispatch
Loads match to the right truck by lane, capacity, and hours of service, so dispatch stops running off a whiteboard.
Live tracking & the ETA agent
GPS and ELD feed an agent that answers carrier and customer ETA questions the moment they're asked, day or night.
Detention & exception alerts
Dwell time, missed check-calls, and route deviations raise a flag before they turn into a missed appointment.
Rate confirmations & paperwork
Rate confirmations, BOLs, and proof-of-delivery capture and file themselves against the load, ready for billing.
Every card above reads from the same load board, so there's no separate system for anyone to reconcile.
The ETA call
Nobody should have to phone a driver to find out where a load is
A customer or a carrier asks where a load stands, and the agent answers straight from the truck's GPS and ELD feed. No callback, no guesswork. When a load falls at risk mid-lane, the same agent starts looking for a truck to cover it.
- Answers a carrier or customer ETA question from live GPS and ELD data, any hour
- Flags detention automatically once a truck sits past its free dwell time
- Finds a covering carrier for an at-risk load before the appointment slips
- Leaves dispatch one clean record, with no retyped calls, texts, or check-in sheets
Separately: FL-5017 flagged after a mechanical delay outside Louisville, reassigned to a covering carrier, appointment held.
Loads, carriers, and the exchange shown here are illustrative; the logic behind them is what ships.
Try the board against a lane you're running today
The loads above are illustrative. Point the same matching, tracking, and ETA agent at a real lane on your own board, and watch it answer the question a dispatcher would otherwise be on the phone asking.
What plugs into dispatch
Every trailer type, every system you already run
Equipment we match
Already in your stack
TMS
Loads, rate confirmations, and settlements stay in the transportation management system you already run.
ELD & telematics
Hours of service and truck location feed dispatch and the ETA agent automatically.
Load boards
Open lanes post and pull without a load ever getting retyped.
Factoring & billing
A delivered load moves straight to invoicing, with the POD already attached.
Getting a lane live
Four mile markers from a whiteboard to a working board
Map how a load moves today
We trace how a load gets booked, dispatched, tracked, and closed out, and where it currently loses time.
Connect the TMS, ELD, and telematics
We wire in the systems already running your fleet, so location, hours, and loads sync without double entry.
Go live on matching and the ETA agent
Dispatch and live tracking launch first, tuned against your real lanes and real trucks.
Turn on alerts and exception handling
Detention, deviation, and check-call alerts go live, so a problem surfaces before it becomes a missed appointment.
We build on top of the TMS, ELD, and telematics you already run. No rip-and-replace.
What changes on the board
A fleet that stops running on phone calls
No load goes dark
Every truck reports live, so dispatch and the customer both see the same location and the same ETA.
Detention gets caught early
A truck past its free time raises a flag while there's still time to act on it.
A breakdown doesn't cost the appointment
An at-risk load finds a covering carrier before the dock even notices a delay.
Fewer miles run empty
Matching against real capacity and lane history keeps a truck loaded more of the time it's on the road.
Bars above are illustrative of what a live board can show once every load reports in. They aren't a result we're claiming.
Questions
What fleets ask first
Can carriers and customers both see where a load is?
Yes. Live GPS and ELD data feed one shared view, so a customer's tracking link and your dispatch board show the same location and the same ETA.
How does it catch detention before it costs a driver's day?
Dwell time at a dock is tracked automatically, and a truck sitting past its free time raises a flag while there's still time to act.
What happens when a truck breaks down mid-lane?
The load is flagged at risk, and matching looks for a covering carrier or truck by lane and capacity, before the appointment slips.
Does it replace our TMS?
No. It connects to the TMS, ELD, and telematics you already run, so loads, location, and hours stay in sync without double entry.
Can it handle different trailer types and equipment?
Matching accounts for the trailer a load actually needs (dry van, reefer, flatbed, and more), so a load is never offered to a truck that can't run it.
Related services
What else goes into a freight build
Every freight build we ship connects to the wider service work above where it makes sense.
Elsewhere in logistics
More of Logistics & Distribution
Let's talk
Running a large platform, shaping a first MVP, or getting a product ready for a funding round? Tell us where you are. We'll shape the process around it, and stay with you after launch.
