Real Estate · Development
A release opens once. Inventory should never say otherwise.
We build the off-plan sales platform, the live unit inventory, and the buyer journey that carry a development from an opened phase to a signed handover, without a unit ever being sold twice.
Fernbrook Yards · Phase 2
24 units released · 67% sold or reserved
Unit B2-16 reserved · deposit received · contract pack sent to buyer, signature pending
This release hasn't opened yet. The board tracking it already has.
Where a release stalls
Every phase has a moment it can quietly slip
A brochure standing in for a sales platform
Selling homes that don't exist yet off a PDF and a spreadsheet earns skepticism. It rarely earns a reservation.
The same unit quoted to two buyers
Without one live inventory, a phone update lags a web update, and a unit gets reserved twice before anyone notices.
A deposit that has to be chased down
Manual invoicing and follow-up for reservation deposits slows the moment that should lock a sale in.
A payment plan tracked by memory
Staged payments across dozens of buyers, kept in a spreadsheet, drift out of sync with what actually cleared.
A buyer who goes quiet mid-build
Months between reservation and completion, with no structured nurture, is enough for confidence to fade.
A punch list that turns into a scramble
Coordinating inspections, fixes, and final payment across many units at once, by phone, is where handover slips.
None of these are unusual. They're the six places a release most often loses momentum without someone watching for it.
What the release runs on
From an opened phase to a signed handover
Off-plan sales platform
Buyers explore units, compare floorplans, and reserve online, so the sales office stops being the bottleneck.
Live unit inventory
One inventory feeds every agent and channel, so a unit's status is always current and never sold twice.
Payment plans & documents
Deposits, staged payment plans, and contract packs generate and track against each unit automatically.
Buyer journey to handover
A buyer CRM nurtures every reservation from deposit through payments to the punch list and completion.
Every card above reads from the same release board, so there's no separate system to reconcile against it.
The reservation file
One deposit, followed all the way to signature
The moment a buyer reserves a unit, a file opens: the price locked, the deposit logged, the payment plan scheduled, and a contract pack generated. It's the same file the sales team and the buyer both watch move.
- A reservation locks the unit across every channel the instant a deposit clears
- The payment plan tracks each installment and flags one before it's due
- A contract pack generates and routes for signature without a manual assembly step
- Nothing about the buyer or the unit needs re-entering between reservation and handover
N. Okonkwo-Reyes
Every field here maps to a real reservation record once the release goes live.
A release that hasn't opened yet
Every unit type above is invented, right down to the price band. Replace it with your real spec sheet and reservations, payment-plan tracking, and availability all start counting real inventory instead.
The spec sheet
Every floorplan, priced and current
Buyers compare types the same way your sales team does: size, orientation, and price band, with how many units are actually left in each, kept current long after a printed PDF would have gone stale.
A price band moves as a phase sells down, and units-left ticks down the moment a reservation clears, everywhere the spec sheet appears.
Floorplan spec · Fernbrook Yards
How a release opens
From modeling the phase to carrying it to close
Model the development
We map your blocks, floorplan types, and phasing so inventory and pricing mirror the project exactly.
Open the sales platform
Buyers can explore, compare, and reserve online the moment a phase opens, deposit included.
Automate payment plans
Staged payments, contract packs, and reconciliation run without a manual chase across every buyer.
Carry buyers to handover
Nurture, punch-list, and final payment coordination keep the whole phase on track to completion.
What changes by handover
A release that closes clean, block by block
Units double-sold
One live inventory across every agent and channel ends double-selling for good.
Source of truth
Availability, pricing, and buyer status all read from the same record, every time.
Reservations open
A buyer can explore, reserve, and pay a deposit online at any hour, long after the sales office has closed.
Plans tracked
Every staged payment across every buyer is tracked to due date and reconciled on receipt.
Handover & punch list
Completion, tracked unit by unit
Unit inspection scheduled
Walkthrough booked with buyer and site super
Punch-list items logged
Paint touch-up and fixture check flagged for trade
Trade sign-off pending
Awaiting confirmation from finishing contractor
Final payment scheduled
Remaining balance due on inspection sign-off
Keys & handover pack ready
Warranty documents and manuals staged for release
Every unit in a phase carries its own punch-list record through to keys-out.
Questions
What developers ask first
Can buyers reserve and pay a deposit online?+−
Yes. A buyer can explore units, compare floorplans, and reserve with an online deposit at any hour, without waiting on a sales-office appointment.
How do you stop a unit from being sold twice?+−
Every agent and channel reads the same live inventory record, so a reservation locks a unit everywhere the instant a deposit clears.
Can it handle staged payment plans?+−
Payment-plan automation tracks each installment against its due date and reconciles it on receipt, retiring the spreadsheet most developers still track this on.
What happens between reservation and handover?+−
A buyer journey nurtures every reservation with milestone updates over the months to completion, so momentum doesn't depend on someone remembering to follow up.
Can it coordinate punch lists across many units?+−
Punch-list items, trade sign-off, and final payment are tracked per unit, so handover season runs from one tracked list and the spreadsheets retire.
Related services
What else goes into a launch
Every release we build connects to the wider service work above where it makes sense.
Elsewhere in real estate
More of Real Estate
Let's talk
Running a large platform, shaping a first MVP, or getting a product ready for a funding round? Tell us where you are. We'll shape the process around it, and stay with you after launch.
