Find out exactly what's holding growth back
We audit the whole growth stack and name the leaks: broken tracking that hides the truth, funnel steps bleeding visitors, ad spend chasing the wrong intent — delivered as a prioritized findings report that says fix this first, not a generic scorecard.
Analytics
Verified first. If the tracking is wrong, every later finding is built on sand.
Funnel
Traced to the steps that leak, and the friction causing it.
Site
The technical and UX issues behind the drop.
Ads
Whether spend reaches the right intent, or the wrong traffic.
Marketing, Research & Strategy
A diagnostic that names the specific issues, then ranks them
When growth stalls, the problem is rarely one thing — it's a few leaks hidden across the site, funnel, ads, and analytics. We examine each, verify your tracking so the data can be trusted, trace where the funnel loses people, and check whether ad spend matches intent — then deliver a prioritized findings report that names each issue and orders it by impact, so you fix what matters instead of what's loudest.
What the report is worth
Certainty about what's wrong
The audit replaces a vague sense that something's off with a named list of specific issues, so decisions rest on findings rather than the guess that happens to sound most confident.
A fix order, not just a list
Findings are ranked by impact and effort, so you start with the change that recovers the most growth for the least work instead of the first item someone noticed.
Data you can finally trust
An analytics review verifies your tracking so the numbers you'll act on are real, which matters because half of stalled growth hides behind measurement that was quietly broken.
What we do
What gets examined, and what comes back
Analytics & tracking audit
Verifying that your analytics measure what you think they do, so every later finding rests on data you can trust.
- Tracking validation
- Data integrity check
- Measurement gaps
Funnel & site audit
Tracing where the site and funnel lose visitors, and the technical or UX issues causing it, mapped to the steps that leak.
- Funnel leak trace
- Page performance
- UX friction points
Acquisition & ads audit
Reviewing whether paid and organic acquisition reaches the right intent and spends efficiently, or wastes budget on the wrong traffic.
- Spend efficiency
- Intent match
- Channel review
Prioritized findings report
Every issue named, evidenced, and ranked by impact and effort, so the audit ends in an action order rather than a pile of observations.
- Ranked findings
- Impact-effort scoring
- Recommended sequence
How it runs
Verify the data
Audit analytics and tracking first, so everything found afterward rests on numbers you can trust.
Trace the leaks
Examine the site, funnel, and acquisition to locate where growth is actually being lost.
Rank the findings
Score each issue by impact and effort so the report ends in a defensible fix order.
Hand off the plan
Deliver the prioritized findings report and walk your team through what to fix and why.
Why a named list beats a strong opinion
You stop arguing from vibes
A named list of specific issues means the decision rests on findings. Whichever guess sounded most confident in the room no longer gets a vote.
You fix in the right order
Ranked by impact against effort, so you start with the change that recovers the most growth for the least work, whoever happened to notice it first.
The numbers become real
Verifying tracking first matters because a great deal of stalled growth is hiding behind measurement that was quietly broken all along.
It ends
A scoped diagnostic with an agreed boundary and a defined finish: you get the report and then decide, with nothing open-ended to sign up for.
Selected work
What you get
3 documents, then it is yours
Prioritized findings report
Every issue named and evidenced, ranked by impact and effort, with a recommended sequence to fix them.
Analytics integrity review
What your tracking measures correctly, what it misses, and the gaps to close before trusting the numbers.
Funnel leak map
Where the site and funnel lose visitors, tied to the specific steps and causes behind each drop.
Where a broken number looks exactly like a healthy one
E-commerce & retail
Where a mismeasured funnel and a genuinely broken one look identical in the dashboard until someone checks.
B2B SaaS
Long funnels with many hand-offs, where the leak is rarely at the step the team is watching.
Marketplaces
Two-sided tracking that is unusually easy to get subtly wrong and unusually expensive to act on when it's wrong.
Subscription products
Where a small measurement error compounds quietly across every renewal cohort that follows it.
Lead generation
Ad spend chasing intent nobody verified, judged against conversions nobody verified either.
Media & publishing
High traffic and thin margins, where efficiency findings are worth more than another push for volume.
- Leaks named, not guessed
- Findings ranked by impact
- Tracking verified first
Growth stalled and you're not sure why?
Tell us where it feels stuck — we'll audit the stack and hand you a ranked list of what's actually holding it back.
How we work
We run the blank first
Analytics before anything else. Broken or misconfigured tracking is one of the most common causes of stalled growth, and the most insidious.
Every finding is evidenced
Each issue is named with what we actually observed behind it, so your team can check it for themselves.
We rank by impact against effort
The audit ends in an action order. Ranking is the part that turns a pile of observations into something usable.
We scope it up front
Which properties, funnels and channels are in and out, agreed before we start, so the timeline and the deliverable are both predictable.
Why work with Flaidex
The report is written for you to act on
Each issue is explained in plain terms with enough detail for a competent team to pick up the top finding and start.
Written so you can run without us
Many fixes are things your own people can handle once they know exactly where and why. We write it so they can.
A diagnostic, not a programme
It tells you what's wrong and in what order. Whether the fixing runs with us, with someone else, or in-house is your call afterward.
Asked before the scope is agreed
How is an audit different from conversion optimization?
An audit is a diagnostic deliverable — a one-time examination that finds and names the issues across your site, funnel, ads, and analytics, ranked by impact, and hands you the report. Conversion optimization is the ongoing program of fixing those issues, testing changes, and keeping what works. The audit tells you what's wrong and in what order to tackle it; the optimization program is the sustained work of solving it. Teams often run the audit first to know where to aim, then decide whether to run a program from there.
What does the audit hand us at the end?
A prioritized findings report: every issue we find across analytics, funnel, site, and acquisition, each one named, evidenced with what we observed, and ranked by impact against effort, with a recommended order to address them. It's built to be acted on — a team can pick up the top finding and start, or hand the report to us or another partner to execute. What it isn't is a generic scorecard of grades; the value is in the specific, ordered list of what to fix.
Why do you start with analytics rather than the funnel?
Because if the tracking is wrong, every later finding is built on sand. Broken or misconfigured analytics is one of the most common causes of stalled growth we find, and it's insidious: a funnel that looks fine might just be mismeasured, and a channel that looks like it's failing might be converting invisibly. We verify what your data actually captures first, so when we then trace funnel leaks and ad efficiency, we're reading numbers that reflect reality rather than chasing a problem that only existed in a broken report.
How long does an audit take?
It depends on the size of the stack, but an audit is a scoped, finite engagement rather than an open-ended program — we examine, document, rank, and deliver. That's part of the appeal: you get a clear diagnostic with a defined end, and then you decide what to do with it. We agree the scope up front — which properties, funnels, and channels are in and out — so the timeline and the deliverable are both predictable rather than expanding as we go.
Will the audit find problems we can fix ourselves?
Often, yes, and we write it so you can. The findings report explains each issue in plain terms with enough detail for a competent team to act — many fixes are things like correcting a tracking tag, tightening a slow page, or reworking a confusing step that your own people can handle once they know exactly where and why. For the larger or trickier items, we can execute or guide the work, but the report is deliberately not written to make you dependent on us to read it.
Let's talk
Running a large platform, shaping a first MVP, or getting a product ready for a funding round? Tell us where you are. We'll shape the process around it, and stay with you after launch.
