See competitors' moves before they cost you a deal
We track the field so you don't get surprised: a competitor matrix of pricing and positioning, battlecards your sales team can use in a live call, and a monitored change log that flags a rival's new feature or price shift the week it happens.
4 axes, plotted per rival
Pricing
what they charge, and for what
Positioning
the claim they're making
Feature coverage
what they do, and don't
Target segment
who they're actually for
The counters get moved when the report lands. A plot from last quarter isn't a worse plot. It's no plot at all.
Marketing, Research & Strategy
Competitive intelligence that stays current, not a one-time snapshot
A competitor teardown is stale the month after you write it. We build a competitor matrix that maps pricing, positioning, and feature coverage across the field, turn it into battlecards your sales team uses in live objection-handling, and keep a change log so a rival's price cut or new launch reaches you as a signal rather than a surprise from a lost deal.
What you get out of it
No more blindside losses
A monitored change log surfaces a competitor's pricing shift or feature launch as it happens, so your team hears it from us rather than from a prospect explaining why they chose someone else.
Sales that wins the comparison
Battlecards give reps the honest strengths, weaknesses, and rebuttals for each rival, so a head-to-head call becomes a prepared conversation instead of an improvised one.
Positioning aimed at their gaps
The competitor matrix shows where rivals cluster and where they leave room, so you sharpen your message against a real opening rather than a guessed one.
What we do
What goes on the table
Competitor matrix
A structured map of each rival's pricing, positioning, feature coverage, and target segment, so the whole field is visible at a glance.
- Pricing comparison
- Positioning map
- Feature coverage
Sales battlecards
Per-competitor cards with their strengths, weak points, and the honest rebuttals a rep can use when a prospect names them in a call.
- Objection handling
- Win themes
- Landmine questions
Change monitoring
Ongoing tracking of rival pricing pages, launches, and messaging, logged so shifts reach you as timely signals.
- Change log
- Launch alerts
- Messaging shifts
Win/loss analysis
Structured review of deals won and lost against named competitors to learn why buyers actually chose one over the other.
- Win/loss interviews
- Loss reasons
- Deal pattern review
How we work
Define the field
Identify the competitors that actually show up in your deals, direct and adjacent, worth tracking.
Map the matrix
Chart each rival's pricing, positioning, and feature coverage into a single comparable view.
Arm sales
Turn the matrix into battlecards with rebuttals and win themes reps can use in live calls.
Keep it live
Monitor for pricing, launch, and messaging changes, logging them so the intelligence stays current.
Why it pays
You hear it before the prospect says it
A monitored change log means a rival's price shift reaches you as a dated signal while you can still act, long before it becomes the reason you lost.
Reps stop improvising
A battlecard turns a head-to-head call into a prepared conversation, including the rival's honest strengths, which is what makes reps trust the card.
You aim at a real opening
The matrix shows where the field clusters, so the message sharpens against a gap that actually exists.
Losses become information
Win/loss interviews come from the people who actually made the call, which is a sharper source than any teardown.
Selected work
What you get
Handed over, and kept current
Competitor matrix
The comparable view of the field: pricing, positioning, features, and segments across every tracked rival.
Sales battlecards
Per-competitor cards with strengths, weaknesses, rebuttals, and landmine questions for live deals.
Change log
A running record of competitor pricing, launch, and messaging moves, with the signal each one sends.
Industry expertise
Fields worth keeping a plot on
B2B SaaS
Shortlists where three vendors say the same thing and the buyer decides on whatever they understood fastest.
Fintech & payments
Pricing pages that move quietly, where a competitor's cut is invisible until it shows up in a renewal conversation.
E-commerce & retail
Categories where a rival's launch changes the comparison overnight and the shelf doesn't wait.
Professional services
Fields where the real competitor is often 'do nothing' or an in-house team, and the firm you assumed barely shows up.
Marketplaces
Two-sided fields where a rival's supply-side move is the thing that eventually costs you demand.
Hardware & devices
Long roadmaps where a competitor's job posts tell you more about next year than their marketing does.
Losing deals to competitors you can't quite see?
Tell us who you're up against — we'll map the field into a matrix and battlecards your team can use this week.
Why us for this
We keep it live, not annual
The matrix is a living document with a change log. A one-time teardown is a slide that ages quietly while the field moves.
We put their strengths on the card
A battlecard that pretends a rival is bad gets ignored by the first rep who meets a prospect who likes them.
We track the field that shows up in deals
Direct and adjacent rivals that actually appear in your pipeline. Theoretical competitors stay off the list.
We use public and first-party sources only
Pricing pages, launches, review sites, job posts, and your own win/loss interviews. Nothing covert, and nothing that needs to be.
Working with Flaidex
Win/loss is the sharpest source
Asking buyers why they chose one option over another comes straight from the people who decided. Most teardowns never ask.
Signals, dated
Every logged change carries when it happened and what it implies, because a price cut is only actionable while you can still respond.
We'll say when the field is fine
If nothing has moved, the log says so. Manufacturing competitive drama to justify a retainer helps nobody.
Questions
Asked before the first counter goes down
How is this different from market research?
Market research asks whether buyers want a thing and how large the demand is. This asks what your rivals are doing about that demand and where they're exposed. The unit of study is the competitor, not the market: their pricing pages, their launches, their positioning, and the deals you win or lose against them. It feeds sales and positioning decisions, whereas product-market research feeds what to build in the first place.
Isn't a competitor analysis out of date the moment it's written?
A one-time one is, which is why the change log matters. We build the competitor matrix as a living document and monitor rival pricing pages, release notes, and messaging so a shift reaches you as a dated signal rather than aging quietly in a slide. The point is to keep the intelligence current enough to act on, because a competitor's price cut is only useful to know while you can still respond to it.
How do you get this information — is any of it questionable?
It's all from public and first-party sources: pricing pages, product launches, review sites, job posts that hint at roadmap, and your own win/loss interviews with prospects and lost deals. We don't do anything covert, and we don't need to — rivals broadcast most of what matters through their own marketing. The win/loss work, where we ask buyers why they chose one option over another, is often the sharpest source, and it comes straight from the people who made the call.
What are battlecards and who uses them?
Battlecards are one-per-competitor references your sales team pulls up when a prospect mentions a rival by name. Each names that competitor's genuine strengths, their weak points, the questions that expose those weaknesses, and honest rebuttals to their common claims. The honesty is deliberate — a card that pretends a strong competitor is terrible gets a rep caught out. Reps use them to turn a comparison call into a prepared conversation instead of an improvised defense.
Do you track our whole industry or just direct rivals?
Both, scoped to what earns its place. Direct competitors get the deepest tracking because they show up in your deals. We also watch adjacent players and industry movement — a big entrant, a category shift, a pricing-model change spreading across the field — because those reshape the game before they show up in a single lost deal. We tune the depth so the coverage stays useful rather than an unread feed of everything everyone ships.
More in Marketing, Research & Strategy
Let's talk
Running a large platform, shaping a first MVP, or getting a product ready for a funding round? Tell us where you are. We'll shape the process around it, and stay with you after launch.
