Media & Publishing · Podcast & Audio
Your back catalog is still being downloaded. It should still be earning.
We build the publishing, the feeds, and the dynamic ad insertion that let every episode be assembled at the moment someone presses play: current campaigns in, expired ones gone, and the host-read segment exactly where you left it.
What the appeals board actually decided
48:12 · published 4 Aug · 11,204 this week
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A 2023 episode downloaded this morning: expired sponsor gone from the mid-roll, current campaign in the pre
Which sponsor is still in the mid-roll of your 2023 episodes?
What a back catalog costs
Five ways good audio quietly stops paying for itself
Ads are baked into the file forever
A campaign that ended in 2023 is still in the mid-roll of every episode anyone downloads today, and nobody is paying for it.
The back catalog earns nothing
Hundreds of episodes keep being downloaded, and every one of them carries an ad that expired or none at all.
Nobody knows what was actually heard
A download isn't a listen, and without completion and drop-off data, the sponsor conversation is a guess.
The members' feed is a manual job
Ad-free and early-access feeds get built by hand, so a lapsed member keeps their link and a new one waits a day.
Audio is invisible to search
Hours of the best material you've produced are unsearchable because nothing was ever transcribed or chaptered.
// the audience is already there
The slate
A network is a running show and everything it has already made
The archive show still gets downloaded every week. It should still be earning.
What we build
The systems behind audio that keeps earning
Publishing, feeds & members
One canonical feed you own, with gated ad-free and early-access variants generated automatically instead of hand-built.
Dynamic ad insertion
Ads assembled at the moment of download, so an expired campaign disappears and a current one reaches an episode from three years ago.
Ep 088 · assembled per download
Amber slots are filled at the moment of the request. Everything between them is the episode.
Transcripts, chapters & search
Every episode transcribed, chaptered, and indexed, so the archive becomes searchable and the clips write themselves.
Built on top of the hosting, ad server, and membership tooling you already use. The episode becomes the thing they all agree about.
Listener analytics
Completion, drop-off, and repeat listening measured properly, because a download tells a sponsor almost nothing.
Built on top of the hosting, ad server, and membership tooling you already use. The episode becomes the thing they all agree about.
A listener presses play
An episode from March 2023, requested this morning from a phone in Manchester.
Campaign windows checked
The 2023 sponsor's window closed eleven months ago. It isn't eligible to serve.
Assembled for this request
Current pre-roll in, expired mid-roll out, host-read segment left exactly where it was.
Delivered
One file, cut for this download, indistinguishable from a baked-in edit.
Counted honestly
The impression is attributed to the campaign that actually served, with completion measured against it.
Flagship · the swap
Three tenths of a second between pressing play and a current sponsor
An episode from March 2023 gets downloaded every week, and until the ads come out of the file it carries a campaign nobody is paying for. Here the sold slots are positions, filled at the moment of the request, while the host-read segment and everything else editorial stays exactly where it was recorded.
- Assembles the ad load at the moment of download, so nothing is baked into the file
- Stops serving a campaign the day its window closes, across the whole back catalog
- Leaves host-read and editorial segments untouched. Only the sold slots move
- Attributes impressions to the campaign that actually served, with real completion data
Bring the episode still carrying a 2023 sponsor
The swap above is illustrative. Point it at your own back catalog (the campaigns that ended, the episodes still being downloaded, the archive show nobody has monetized) and see what the same audience is worth when the ads are current.
Connects to your stack
It reaches every player and runs on your own tooling
Where people press play
Systems we connect
Hosting & CDN
Delivery stays fast and measurable wherever the listener actually is.
Ad server & sales
Campaign windows, targeting, and reporting run against the slots in each episode.
Membership & payments
Entitlements decide who gets the ad-free feed, and revoke when a membership lapses.
Transcription & search
Transcripts and chapters feed the archive, the clips, and the site's search.
// the feed stays yours
How it runs
From an episode we followed to a catalog that pays its way
Listen to how an episode ships
We follow one episode from recording to feed: every manual export, every hand-built variant, every ad baked in.
Take back the canonical feed
One feed you own, with directory listings and gated variants generated from it, so nothing is maintained on the side.
Move the ads out of the file
Sold slots become positions, filled at download, so a campaign window means something across the whole catalog.
Transcribe, chapter, and measure
The archive becomes searchable, and completion data replaces download counts in the sponsor conversation.
Your hosting, ad server, and membership tooling stay where they are.
What changes
A catalog that earns as long as it's being played
The back catalog starts earning again
Every download of a three-year-old episode can carry a campaign that's actually running.
An expired sponsor stops being served
A campaign window closing means it stops serving everywhere, including episodes nobody has touched in years.
The members' feed builds itself
Ad-free and early access are generated from entitlements, so access starts and stops when the membership does.
Sponsors get real numbers
Completion and drop-off replace download counts, which is a better conversation for both sides.
Waveforms are illustrative. They show relative emphasis, not measured results.
Questions
What producers ask first
Does dynamic insertion make the episode sound stitched together?
It shouldn't. The sold slots are positions in the episode with proper transitions, and host-read or editorial segments are left exactly where they are. Only the sold inventory is assembled per download.
What happens to episodes we published years ago?
They become inventory again. A campaign window applies across the whole catalog, so a download of a 2023 episode today carries a campaign that's running now.
Do we keep our own feed?
You keep it and you own it. The canonical RSS is yours, and directory listings, video versions, and gated member feeds are all generated from it, with nothing maintained separately.
How is the members' feed kept honest?
It reads entitlements. A new member gets the ad-free feed immediately and a lapsed one loses it, without anyone rebuilding a link or emailing a token.
What can transcripts actually do for us?
They make the archive searchable, they make clips fast to cut, and they give the site something for search engines to read. For a back catalog of any size, that's usually the cheapest thing on this list.
Anything not covered here, we work through in the first session.
Related services
The systems underneath the feed
Elsewhere in media
More of Media & Publishing
Let's talk
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