Sub-industry · Subscription & DTC
A subscriber who wants a pause shouldn't have to cancel to get one.
We build the renewal queue, the self-serve pause and swap flows, and the retention agent that catches a failed charge before a good subscriber quietly disappears.
Renewal queue · next 3 days
5 charges
Failed charge on N. Odusanya's Plus plan: card on file retried automatically, renewal confirmed at $58.
A sample billing queue, grouped by real charge date.
Renewal dates
Shown before they're due
queued by real charge date
Pause & skip
Handled in one thread
no ticket, no phone call to cancel
Failed charges
Retried automatically
before a subscription quietly lapses
Plan swaps
Priced on the spot
tier, size, or frequency changed same session
Where the cycle breaks
Six moments a subscriber quietly leaks away
A reminder that reads like spam
A generic "your subscription renews soon" email gets ignored because it names no value received.
No easy way to pause
A buried cancel-only flow pushes a subscriber who just needs a break straight to cancellation.
A card about to expire
Without a proactive update prompt, the charge attempt is the first anyone learns the card is stale.
The charge fails quietly
A single declined attempt with no retry plan ends a subscription that a second try would have saved.
A cancellation with no reason
A one-click cancel captures nothing about why a subscriber left, so the same leak repeats next cohort.
A lapsed customer never invited back
Without a winback sequence, a paid-off subscriber simply disappears from the list for good.
What we build
What runs underneath the cycle
Renewal visibility
Every subscriber's next charge date, tier, and payment health sit in one live queue, pulled together from every billing export.
Every change here writes straight back to the billing record. Nothing retyped, nothing re-asked.
Pause, skip & swap in chat
Subscribers change their own plan without opening a ticket. The agent confirms the change and the next charge date on the spot.
Dunning that doesn't wait
A failed charge triggers an immediate retry and a card-update prompt, before the subscription is flagged for cancellation.
Winback for the ones who lapse
Lapsed subscribers get a targeted re-engagement sequence, so they stay reachable after the plan ends.
Every change here writes straight back to the billing record. Nothing retyped, nothing re-asked.
Priced correctly at every tier
Starter
$24/moSwaps up to Core mid-cycle, prorated same session
Core
$41/moMost common landing tier; swaps either direction freely
Plus
$58/moSwaps down to Core take effect at the next renewal
Flagship · the retention agent
A skip isn't a loss. A cancel is.
A subscriber who reaches out before canceling is telling you exactly what would keep them. The agent reads the real billing record, offers the pause or swap that fits, and settles a failed charge in the same breath.
- Reads the real renewal date, tier, and card status behind every \"payment issue\"
- Pause, skip, and tier swap all resolved inside the same thread, with no separate cancel flow
- A failed charge gets a retry and a card-update prompt before it becomes a lapsed account
- Every change writes straight back to the billing record, confirmed with the new charge date
The renewal run
Every upcoming charge, in one band
A sample week from the renewal band. Your calendar replaces the practice data once connected to real billing.
Pause, skip, and the save
Self-serve first, dunning right behind it
Requests this week
A single subscriber, one retry cadence
Three declined attempts, one card update, one recovered charge: the whole 28-day cycle for a single subscriber, measured by its own clock.
Getting it live
Four phases, not a long implementation
Phase
Map the cycle
We chart every tier, billing interval, and the pause, skip, and cancel paths subscribers already use.
Phase
Connect billing
Charge dates, card health, and plan changes flow from your billing platform into one live queue.
Phase
Launch the retention agent
Pause, skip, swap, and dunning outreach go live, wired to real subscriber and payment data.
Phase
Tune on renewal data
We refine save offers, retry timing, and winback messaging against what actually keeps a plan active.
We build on top of the billing, commerce, and support tools you already run.
What steadies after
What changes for a subscription brand
Fewer silent lapses
A subscriber who wants a break gets one, and the relationship survives the quiet month.
Charges that recover themselves
A declined card gets a retry and an update prompt before the subscription is ever flagged at risk.
Support stops fielding billing questions
Pause, skip, and swap requests resolve in the same chat as the question, with nothing escalated.
A record of why people leave
Every cancellation carries a reason, so the next cohort can be built to leak less.
Put a real subscriber through the cycle
One subscriber ID and a real renewal date are enough for the agent to pause, skip, or save the charge live, priced against your actual plans and billing rules.
Questions
What subscription teams ask first
Does the agent replace our billing platform?
No. It reads and writes against the billing platform you already run. Charge dates, card status, and plan changes stay in your system of record.
Can subscribers really pause or skip without a call?
Yes. The agent confirms the pause or skip, the new charge date, and any proration, all inside the same conversation the subscriber started.
What happens when a card is declined?
The agent retries automatically and prompts a card update before the account is ever flagged for cancellation, cutting the involuntary churn a single failed attempt would cause.
Do you capture why people cancel?
Every cancellation records a reason, so the pattern stays visible cohort over cohort.
Can a swap be priced correctly mid-cycle?
Tier and frequency swaps are priced and prorated on the spot, and the agent tells the subscriber exactly what the next charge will be before confirming.
Related services
Elsewhere in retail
The same cycle-aware build, other storefronts
Let's talk
Running a large platform, shaping a first MVP, or getting a product ready for a funding round? Tell us where you are. We'll shape the process around it, and stay with you after launch.
